We finally got to the point of deciding that our blog represented us much better than a static website ever could. So, here it is...enjoy.
Welcome to swampround – swamp’s breaking round-up of what’s fresh in digital.
Our tenuous theme this week? Love/Hate. Think European art-house cinema, at triple speed, with less weeping. 
Strategy Gaga
First up? Unless you’ve been in The Bubble recently, you’ll know self-spoofing songstress Lady Gaga is making waves with her new song and video.
Peek behind the smoking sunglasses and prison chic and you’ll find a meticulously planned social media campaign:
With love – from meat to you
Vegans look away now. Burger King take product personalisation to the next level with a clever viral stunt – Whopperface.
Dusty dotcoms
In a world where new is all, ‘old’ doesn’t always get a look-in. But this week saw the 25th anniversary of the first dotcom website. One for nostalgic geeks everywhere.
Visit the actual site, or read more.
Social spaghetti
Pay attention: social media blah social blah media blah networks blah.
Social media is great for brands – but explaining why, in simple terms, can be tricky. This infographic does a great job:
Cold n’ brown
What love/hate rundown would be complete without Marmite. The nation’s gooiest treasure has been launching spoof Marmite products – and some real ones too, along with a masonic Marmite weblodge.
We like the campaign (and love the brown stuff). In a novel twist, the Guardian’s Rebecca Seal both loves it and hates it at the same time:
Digital briefs…
- Trailer vid released for remake of Tron
- Playstation shows off its motion-gaming prototype
- Isaac Pinnock asks: which way now for wireframes?
- Tim Berners-Lee tells TED why we need Raw Data Now
More lovely links and hateful puns next week. Follow @outoftheswamp on twitter for swampround alerts!
TTFN,
outoftheswamp
Lesson #1
Bonjour mon ami,
Unfortunately that is about as far as my French goes. But it’s not for lack of trying; it’s more for a lack of teachers.
Since leaving university, JFGI has become the typical response to most questions I’ve asked. So the purpose of this regular post is to encourage everyone to become a teacher and share a piece of knowledge every now and then, that has not been found via Google. And here is the start of my contribution to worldly knowledge. Enjoy.
Word lesson of the day: Urbane.
This word was gifted to me a few days ago by a friend, who described it as: “a word to describe posh people in the city. It’s a type of behaviour displayed at high society, social events in major cities. I guess you’d describe them as having an ‘urbane manner’.”
I was a little dubious of its existence but then I then heard it on an advert for the TV channel Dave, so it must be real.
But whatever you do, don’t JFGI. Ask the person next to you, you might be surprised at what they know.
Please come back soon for more pearls of wisdom. 
Welcome to swampround, our regular new round-up of stuff that’s caught our collective eye in the wonderful world of the web recently (not as painful as it sounds).
We hope you enjoy our collection of cool, weird and interesting stories from the digital world. Feel free to comment or let us know if there’s something you think we should be talking about. We’d love to hear from you.
First up, a wicked music tool. Codeorgan takes your fave site and turns it into surprisingly tasty electro beats.
Here, for your listening pleasure, is the sound of Out Of The Swamp. Moody….
http://bit.ly/b9×1vh#
New research into social gaming. Thanks to Farmville, today’s average gamer is no longer a teen sitting in a darkened bedroom stealing cars. She’s a 43 yr old mum milking goats and pimping her tractor.
Get the in-depth view from the Indie, or even better, our Leah’s take on it:
http://bit.ly/9g7W98
If web banking winds you up (especially when you just want to pay your mate back a tenner for a taxi ride), why not take matters into your own hands?
Interesting article about the use of twitter and other social media to make payments between individuals: http://bit.ly/abG2×2
For a little mind candy, BBC’s ‘The Virtual Revolution’ has been widely hailed by the swamp’s armchair critics.
This week’s episode looks at what the web is doing to both our social lives and our poor, overloaded brains: http://bit.ly/cs7Im4
Remember the Muppets?
Beaker (profession: fuzzy squeaker) falls foul of social media, but makes a cracking viral in the process: http://bit.ly/cQ78yr
And finally….
Take a walk on the weird side.
Axe Cop is a tale written by a five year old boy, re-imagined by his older brother as a graphic comic. The result? Like a day at swamp: both mind-bending and heart-warming at the same time: http://bit.ly/8MwXoc
TTFN,
Out Of The Swamp
A recent article in The Independent highlights the success of FarmVille (which now has a ‘population’ of 80 million) as well as the fact that today’s average social gamer is a 43 year old woman; a very different demographic to that of ‘traditional’ video gaming.
Not having reached my forties yet, the first person that springs to mind when I think of a woman of this age is my mum. However, when my mum was 43, there was no such thing as social gaming or social networking.
In fact, being almost twenty years ago now, there was barely such a thing as ‘the internet’. For her social interactions, she would have had to go elsewhere. And, with two small children, socialising would often be with other parents.
Coffee mornings with fellow mums or dads allow parents to interact with one another while their children are at playschool or school, within the constraints of precious little available time.
Social gaming, and indeed social networking in general, also serve this function, in a much more flexible manner. Your average social gamer can communicate with people she knows in the ‘real world’, without being constrained to a certain time frame; ideal for a busy business woman and busy mums alike. And we don’t even have to be online at the same time as one another to ‘play’.
But what have social games like FarmVille got that social networks don’t already provide? The obvious answer is the added element of competition. If your farm is doing well, your achievements are published on Facebook for all to see, as are those of your fellow Facebook/FarmVille friends.
So, as well as the social nature of such games, is this element of competition a virtual version of another long held tradition: keeping up with the Joneses?
Instead of the best kept garden, the highest achieving children or the shiniest four-wheel drive, our social gamer can now compete over who’s got the highest earning cattle, the healthiest crops and the biggest farm.
And, unlike many video games, there is no element of violence involved; instead players are rewarded for their nurturing skills. The more time you put in, the bigger your farm gets and the more you have to look after it. It might not be real, but it requires real time and attention to keep maintained, and this can prove addictive. One of the girls here at Swamp went so far as to check on her farm while on holiday. (She’s since gone cold turkey and probably for the best.)
We’re veering into stereotypical implications of what appeals to men and women of certain ages, but it’s certainly worth noting that many of the most popular video games (Call of Duty, Grand Theft Auto, etc, etc) are violent, and that the average video game player is a 23 year old man. (Whether this in itself is due to the way that girls and boys are raised and taught to behave from a very young age, however, is a much bigger debate!)
Another appealing factor of FarmVille in particular, is that it involves very little additional effort if you’ve already got a Facebook account. No need to purchase a video game or even a console, simply log into your Facebook from your work laptop, home computer or mobile phone.
Social networking has, for many, become a virtual coffee morning on the move, allowing us to socialise wherever we are, whenever we please. Social gaming allows us to do all this as well as introducing additional elements of competition and nurturing, keeping fans coming back for more.
Perhaps social networks are our new living rooms and social games are our new caffeine?
It’s fair to say though that, just as not everybody is a coffee fan, not everybody is a FarmVille fan. You can find various articles online on how to block FarmVille and, when I asked around the office, the majority of the responses I got were from people telling me why they didn’t like or play FarmVille.
What do you think? What’s so good about FarmVille? Why do social games and video games appear to appeal to very different kinds of players? Will the two types of gaming converge in the future and, if so, how?
This year is the year of 3D. It’s all over the place: movies, sporting events, dedicated weeks on Channel 4. It’s even crept into pub banter and ‘water cooler’ chat. “Seen that Avatar? It’s incredible to watch, but the story is pants!”
It’s quite clear that the gimmick of 3D is much stronger than the messages it conveys. So, this is how 3D is going to end civilised society as we know it.
There will be a point in the future when someone creates an ad that changes everything.
Picture this: Saturday morning TV and your children are sat in front of the TV when an ad comes on. It’s pretty terrible; there’s no narrative, or message, just a really, really good piece of 3D CGI that makes your child put their hand towards the screen.
They are mesmerised by the fact that this product is coming out of the screen and landing in their hand. There is no sound; it’s deadly silent. The product just spins in their hand and then quickly disappears. They quickly turn their hand around and check under their sleeve and then they look at you. This look changes everything. This look spells the end.
Using the following process you can work out how 3D advertising will end society as we know it:
- Increase in consumer spending = more jobs
- More jobs = less time spent in the home
- Less time spent in the home = homes get dirtier
- Homes get dirtier = rats and mice get bigger
- Rats and mice get bigger = their brains get bigger
- Their brains get bigger = they begin hatching plans to take over the world.
Eventually, and before you know it, we’re living in dusty holes foraging for mouldy cheese and carrying disease. And, as nice as cheese is, no one wants that.
So, in conclusion, 3D = rodent master race. Don’t say we didn’t warn you.
Image courtesy of www.unc.edu/~cmbaker/ROUS.jpg
Award submissions can be tedious affairs. The prospect of preparing all those facts and figures to prove ROI and effectiveness. The pages and pages of do’s and don’ts. The sometimes nonsensical category choices. Well here’s some good news. If you’ve longed for some straightfoward awards that exist solely to reward a bloody good idea, you’ve just found them. Here are The Chip Shop Awards!
The Chip Shops celebrate the idea, not its context. Good ideas win. Bad ideas don’t win. End of. They’re about fostering and recognising creativity with no boundaries and no rules.
Now in their seventh year, we anticipate that this year’s international Chip Shop Awards will be the best ever. Why? Well, because Swamp’s Creative Director, Andrew Brown, is judging them.
Andrew is no stranger to judging top awards, having already been on the panel for Cream, New York Festivals, FAB and the D&AD. For the Chip Shops he sits on an another esteemed panel which includes the likes of JWT, Glue and Leo Burnett. You can see them all here (cool pic Drew!).
So why not dig out that ace project you made for a client that never saw the light of day? Or resurrect that great advertising idea you had for a brand that you don’t even work for. You can enter the Chip Shops with anything. In fact, it’s only limited by your imagination. If it’s a great idea, it might win. Tell your pals (and buy Andrew lots of lager). http://www.chipshopawards.com/
Chairman's Award Winner - The Sun does The Economist by The Black Hole
Steve Jobs (apparently) doesn’t like Adobe. He called them lazy and says that Flash is buggy and causes systems to crash. Flash is notoriously slow on a Mac and in its 3 year existence the iPhone has never supported it, now it appears the iPad won’t support it either. Apple lovers better get ready to see a lot of blue Lego blocks.
Though, according to Jobs, this needn’t be a cause for concern; HTML5 is coming to the rescue. Driven by the w3 Consortium, it promises to be a worthy successor to Flash. It can handle complex screen interactions in a similar way to Flash. Have a look at these experiments for the best performance try running them in Chrome.
Which brings us to the next point, Google doesn’t have a great love for Adobe either; the nature of their products makes it more difficult for their search engine to identify content. They have certainly optimised their own browser, Chrome, to focus on JavaScript and HTML5. Strangely it appears that Apple and Google are on the same side on this one.
One place Adobe seems safe is video: Video platforms like Youtube, iPlayer and Vimeo all use Flash to deliver their videos, Adobe have practically taken over from Real, Windows Media and Quicktime. Though HTML5 has thought of this and can run video too; YouTube and Vimeo are already experimenting with new players.
And it doesn’t end there, one potential problem with HTML5 is that Internet Explorer 6 doesn’t support it, so it Microsoft are drawn into it as well. Google are blaming the elderly browser for its recent security breach and are lobbying governments and large institutions to phase out the browser and let it die in peace, thus releasing the developer community from having to support it and making the world a happier and more secure place.
So what will Microsoft do?
They have said they are going to continue to support IE6 for several years yet, but will they bow to the pressure of Google and the developer community? What about their own platform, Silverlight? Does holding up HTML5 give them a chance to push that a bit more? Is this getting complicated or what? It’s like a crazy web with four spiders pulling strands in different directions and IE6 as the lynch pin.
Who knows how long it will be until something gives? Not me that’s for sure.
First image courtesy of starchild1.co.uk/shadowfax/?p=1552
Second image courtesy of http://theflashblog.com/images/ipud.jpg
Generation A by Douglas Coupland
Sigmund Freud argued that it’s our memories that make us unhappy – remove the past and we have no further reason for anxiety.
In Douglas Coupland’s new book Generation A, he describes a future where we have removed anxiety by removing the future. His new drug SOLON delivers users into a pure state of newness…no past, no future…just NOW.
In Generation A, Coupland comments on society’s move to newness – the world we are starting to inhabit - the world of always on, continuous emotional update, hyper news, where nothing exists apart from now. Global fads are invented, embraced as the answer to everything, and forgotten about in 24 hours. Really Important campaigns for Christmas Number Ones are headline news then gone in an instant. People get up earlier and earlier to make sure thay have not missed out on Facebook sensations. People get up earlier and earlier to create Facebook sensations. Email must be accessible all the time, anywhere.
Life is good in the now – you are permanently entertained, permanently emotionally fulfilled, continuously aware of everyone….you just have to react – LOLZ
Image used under Creative Commons - www.flickr.com/photos/hotpixelaction/
Many religions aim to deliver their followers to a state of perpetual bliss – a place of now forever. Borrowing from this, Utopian / Distopian sci-fi futures also remove the need for food or bodily functions – just climb in your pod, plug in and experience the now with no distractions….and when you die, just hand over to your self-learning neural networked AI, fully charged up with an eternity of ROFL’s, WTF’s, FTW’s and FAIL’s.
So…welcome to the future….the future is NOW…there is no future….and we will all be very happy.
If you went back to 1973 and brought someone into the future they wouldn’t have a frickin’ clue what everyone was talking about. I like computers and I like language. So one of the things I like when you put computers and language together is the language of computers (or digital strictly speaking).
I’m not talking about ‘incetivizing one-to-one mindshare’ or ‘productizing intuitive niches’ (thanks web economy bullshit generator http://www.dack.com/web/bullshit.html) or even particularly the jargon that comes with tweets and fupdates. I’m really talking about the names of things.
My son lost his dongle the other day, much to his mother’s amusement. The digital age has given us lots of fun names, from joysticks to bluetooth and hard drives to rasterisation.
One of the things that always makes me feel most future-sexy though is talking about doing things in 3D software packages. I love binding a torus knot to a space-warp or lathing a nice nurbs curve.
Neal Stephenson’s last book Anathem did a cracking job at inventing new words suitable for the alternative universe it is set in. And it’s amazing how quickly you adapt to it. For the first five chapters or so of the book it’s difficult to actually work out what the hell’s going on sometimes, but if you let the speak wash over you there seems to be a tipping point when you suddenly know what everyone’s talking about when they’re using their jeejah’s as a speelycaptor and by the time you’ve finished it seems to take some effort to stop thinking about some of the things in our universe in the language he’s invented.
One of the things I swing and roundabout around though is the modern penchant for just spelling things ow eva u lik. I quite enjoy the way that in the digital arena where people are expected to deliberately flaunt the rules of spelling and grammar it can act as a leveller, taking the high ground away from scholarly types who have bothered learning how to spell, but in the same breath I also enjoy a bit of L337 5P34k and the way it can act as a schoolyard kind of 53(r37 (0d3 parents don’t get.
I can get a bit prudish about spelling sometimes, but on the other hand I like a good living language and I’m happy to spell ‘through’ as ‘thru’ for example (thanks to Bob Dylan probably).
I wanted to wrap these observations up some witty, insightful and intelligent point, but the truth is I don’t really have one and it’s Friday so I might get away with a more flippant blog post. So I’ll just leave you with one of my favourite jokes about words paraphrased from Rob Newman when he was with the Mary Whitehouse Experience.
“Why is it that I have to buy a dictionary costing something in the region of £20 when most of the words in there are words I already know. Why do I need the print, ink and paper taken up to include words like ‘tree’, which, let’s face it might as well have the entry:Tree n 1 It’s a tree, isn’t it? It’s a f***ing tree. You know what a tree is.
What I want is a pamphlet, costing around £2.50 which just contains all the words I don’t know.”
Okay, so you’re probably wondering what on earth aliens find revolting about digital TV…?
Well, I was reading an article recently about SETI (the Search for Extra-Terrestrial Intelligence) and their ongoing conquest to prove that we are not alone. Fascinating in itself, but what really grabbed my attention is the fact that they blamed digital television for being the reason that aliens couldn’t find us and have a theory that, for similar reasons, we can’t find the aliens.
I thought this was quite interesting so dug a little deeper and thought I would share my findings with you all.
The problem is that digital TV is making Earth invisible.
The process for converting analogue to digital offers more stability, as it is less vulnerable to noise. This means that, whilst we’re happy because we get a nice viewing experience at home, it does make life very difficult for the aliens trying to find us.
In the world of analogue, a digital transmission looks like noise, and radio astronomers have to filter out noise to locate signals indicative of extra-terrestrial life. However, with the complexity of digital signal processing (DSP) to measure or filter continuous real-world analogue signals, this noise is getting crowded and indistinguishable. So, whilst sticking astronomers on a lunar observatory on the moon may help us look for ET, the Digital Switchover could be making it harder for ET to find us.
So, if you don’t want aliens to land on Earth, keep watching digital TV!
