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E-business

Anglian

The Brief

To provide planning, buying, optimising and reporting solutions for the Anglian website and drive quality traffic to the site.

Anglian website

I have been impressed with Swamp at Brahm's management of our online media budget in terms of the media planning, buying and continual optimisation. They have developed a set of practical reporting tools that enable us to monitor our online performance at a granular level, on a weekly basis. Matt Carey, Direct Marketing Manager, Anglian Home Improvements

The Objectives

  • Drive quality traffic to the site at or below a target cost of sale
  • Drive quality enquiries into Anglian's call centre
  • Maximise exposure using a wide variety of online activitie including banner advertising, pay per click and affiliate marketing 
  • Trigger consumer so that when they thought of home improvements they would immediately associate it with Anglian

The Solution

We developed an integrated online media campaign that drives quality traffic to the Anglian site including pay per click, banner advertising and highly successful affiliate and CPA activity. We also use innovative ad serving techniques such as behavioural targeting ensuring that our messages are being seen at the point when consumer mindsets are at there most engaged with Anglian.

The Results

The Cost per Sale has dramatically decreased and Anglian has achieved a phenomenal ROI.

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