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E-business

Bradford Community Housing Trust Website - BCHTRUST

The Brief

To develop a new website that portrayed a positive image of Bradford to users.

BCHT website

We asked Swamp to create a new website for us that any member of our large and diverse community could easily access. We're pleased to say their solution exceeded all expectations, presenting us with a site that is very user friendly. During the construction phase we were particularly impressed by the account management team, who kept us regularly updated at each stage. Wendy Pickard, Website Project Manager, Bradford Community Housing Trust

The Objectives

  • Create a website that was informative, engaging and portrayed a positive image of Bradford
  • Provide a unique online experience with easy navigation
  • Encourage users to the site with it's friendly tone of voice and strong photography
  • Ensure that the site reflected the values and vision of the organisation

Our Solution

Swamp had to create the right personality, tone of voice and messaging to ensure that the website reflected the values and vision of the organisation. We conducted short interviews with existing and potential tenants as well as speaking to representatives from regional housing associations. This helped us to gain an insight into how to design the site, create compelling copy content and what technical issues we needed to be aware of. To design the site we specifically looked into usability in line with each of the audiences individual needs. Underpinning all of the work our considerations focused on accessibility issues and usability guidelines. We then produced a series of lifestyle imagery that captured real and prospective tenants in their homes along with BCHT staff. The site was visually strong and the information was clearly presented and engaging.

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