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Posts under ‘Digital Marketing’

Swampround

Welcome to swampround, our regular new round-up of stuff that’s caught our collective eye in the wonderful world of the web recently (not as painful as it sounds).
We hope you enjoy our collection of cool, weird and interesting stories from the digital world. Feel free to comment or let us know if there’s something you [...]

Social gaming – the new coffee morning?

A recent article in The Independent highlights the success of FarmVille (which now has a ‘population’ of 80 million) as well as the fact that today’s average social gamer is a 43 year old woman; a very different demographic to that of ‘traditional’ video gaming.

Not having reached my forties yet, the first person that springs [...]

The 3D Theory

This year is the year of 3D. It’s all over the place: movies, sporting events, dedicated weeks on Channel 4. It’s even crept into pub banter and ‘water cooler’ chat. “Seen that Avatar? It’s incredible to watch, but the story is pants!”
It’s quite clear that the gimmick of 3D is much stronger than the messages [...]

The Chip Shop Awards – the truly creative awards with a better class of judge

Award submissions can be tedious affairs.  The prospect of preparing all those facts and figures to prove ROI and effectiveness.  The pages and pages of do’s and don’ts.  The sometimes nonsensical category choices.  Well here’s some good news.  If you’ve longed for some straightfoward awards that exist solely to reward a bloody good idea, you’ve [...]

A bug in the apple – Why Apple and Google are on the same side when it comes to Flash.

Steve Jobs (apparently) doesn’t like Adobe. He called them lazy and says that Flash is buggy and causes systems to crash.  Flash is notoriously slow on a Mac and in its 3 year existence the iPhone has never supported it, now it appears the iPad won’t support it either.  Apple lovers better get ready to [...]

Now Nirvana

Sigmund Freud argued that it’s our memories that make us unhappy – remove the past and we have no further reason for anxiety.
In Douglas Coupland’s new book Generation A, he describes a future where we have removed anxiety by removing the future.  His new drug SOLON delivers users into a pure state of newness…no past, [...]

The Language of Computers

If you went back to 1973 and brought someone into the future they wouldn’t have a frickin’ clue what everyone was talking about.  I like computers and I like language.  So one of the things I like when you put computers and language together is the language of computers (or digital strictly speaking).
I’m not talking [...]

Aliens revolt against digital TV

Okay, so you’re probably wondering what on earth aliens find revolting about digital TV…?
Well, I was reading an article recently about SETI (the Search for Extra-Terrestrial Intelligence) and their ongoing conquest to prove that we are not alone. Fascinating in itself, but what really grabbed my attention is the fact that they blamed digital television [...]

Google Chrome. Your new favourite web browser?

Remember the days when you thought Internet Explorer was the only thing you could use to get on t’internet? Mozilla’s Firefox was the 1st browser to seriously challenge the monopoly. In more recent times a browser from Google (a monopoly in its own speciality – search) has launched another worthy browser – Chrome.
Enter Chrome
It was [...]

Is Paul Mallett a modern day Sherlock Holmes or more of an Inspector Lestrade?

I went to see the new Sherlock Holmes film over Christmas and,  whilst reliving my boyhood memories, I was once again impressed with Sherlock’s extraordinary skills.  He himself breaks these down into two categories: Observation and Reasoning.    Whilst pondering these skills, I started to draw comparisons with marketing strategies and the strategists and agencies that [...]