I have come across some great research recently that looks at the effect of social media on paid search campaigns and whilst we all flap about trying to measure social media, articles like this are great!
The statistics show a 50% click through rate increase in paid search when consumers were exposed to influenced social media [...]
Posts under ‘Analytics’
Measuring Social Media
How to Track Twitter Campaigns with Google Analytics
It seems like just about every business is jumping on the Twitter bandwagon. Whether this is right for your business or not; tracking the success of it is essential.
Google Analytics is one of the most widely used web tracking programs today and while it is not the main one we recommend at Swamp; it has [...]
Data driven design v Instinct – a balance is needed?
Found an interesting article from someone just leaving the monolith (word of last week in some meetings at Swamp) that is Google…
At Swamp, we’re very keen on making the most of analytics. Most companies have so much useful data, but they don’t put it to good use. Just a simple look at the paths the [...]
