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Posts under ‘Audiences (behaviour)’

Swampround

Welcome to swampround, our regular new round-up of stuff that’s caught our collective eye in the wonderful world of the web recently (not as painful as it sounds).
We hope you enjoy our collection of cool, weird and interesting stories from the digital world. Feel free to comment or let us know if there’s something you [...]

Social gaming – the new coffee morning?

A recent article in The Independent highlights the success of FarmVille (which now has a ‘population’ of 80 million) as well as the fact that today’s average social gamer is a 43 year old woman; a very different demographic to that of ‘traditional’ video gaming.

Not having reached my forties yet, the first person that springs [...]

The 3D Theory

This year is the year of 3D. It’s all over the place: movies, sporting events, dedicated weeks on Channel 4. It’s even crept into pub banter and ‘water cooler’ chat. “Seen that Avatar? It’s incredible to watch, but the story is pants!”
It’s quite clear that the gimmick of 3D is much stronger than the messages [...]

Now Nirvana

Sigmund Freud argued that it’s our memories that make us unhappy – remove the past and we have no further reason for anxiety.
In Douglas Coupland’s new book Generation A, he describes a future where we have removed anxiety by removing the future.  His new drug SOLON delivers users into a pure state of newness…no past, [...]

The Language of Computers

If you went back to 1973 and brought someone into the future they wouldn’t have a frickin’ clue what everyone was talking about.  I like computers and I like language.  So one of the things I like when you put computers and language together is the language of computers (or digital strictly speaking).
I’m not talking [...]

Eastenders youth spin-off to be web-only

Yes, you read that right.
In Jan 2010, the BBC will launch E20, a spinoff from Eastenders for 17-22 year olds. Read the BBC’s preview here.
In terms of content convergence (breaking down the walls between TV, web, mobile etc) this a groundbreaking move even for non-Enders fans. Some would argue, it’s one only the BBC would [...]

Consumers are Media Multi-Tasking more than ever

Consumers multi-task more than ever these days – computers and the Internet promote this even more.
I’m currently sat here writing this blog post with 14 windows open… I’ve got Email open, Spotify playing music, Word docs and Firefox windows open also.
If I were at home, instead of work, I’d probably be watching the TV too.
Media [...]

UK Internet Users’ Online Activities & Social Media in 2008

eMarketer have a new report titled UK Social Media: Joining the Conversation
They estimate that 39% of UK Internet users (more than 15.4 million people) will use social networks at least once per month in 2009.
A handy detailed snapshot of UK Internet users’ online activities during the year is also given (includes search engines, visiting [...]

If you can’t beat them, join them?

Skittles.com have ‘embraced’ social media in a big way by replacing their website with a small navigation widget (annoyingly you can’t move this around) which links you to their Twitter page, Facebook page, Flickr account, Youtube channel and Wikipedia entry.
It’s always been difficult to provide compelling reasons for consumers to visit FMCG websites.  While Skittles [...]