This year is the year of 3D. It’s all over the place: movies, sporting events, dedicated weeks on Channel 4. It’s even crept into pub banter and ‘water cooler’ chat. “Seen that Avatar? It’s incredible to watch, but the story is pants!”
It’s quite clear that the gimmick of 3D is much stronger than the messages [...]
Posts under ‘Youth’
Eastenders youth spin-off to be web-only
Yes, you read that right.
In Jan 2010, the BBC will launch E20, a spinoff from Eastenders for 17-22 year olds. Read the BBC’s preview here.
In terms of content convergence (breaking down the walls between TV, web, mobile etc) this a groundbreaking move even for non-Enders fans. Some would argue, it’s one only the BBC would [...]
If you can’t beat them, join them?
Skittles.com have ‘embraced’ social media in a big way by replacing their website with a small navigation widget (annoyingly you can’t move this around) which links you to their Twitter page, Facebook page, Flickr account, Youtube channel and Wikipedia entry.
It’s always been difficult to provide compelling reasons for consumers to visit FMCG websites. While Skittles [...]
