Welcome to swampround, our regular new round-up of stuff that’s caught our collective eye in the wonderful world of the web recently (not as painful as it sounds).
We hope you enjoy our collection of cool, weird and interesting stories from the digital world. Feel free to comment or let us know if there’s something you [...]
Posts under ‘Content’
Swampround
Design Inspiration from the New Girl
It’s not easy being the new girl. Except, quite fortunately, when you join a lovely agency like Swamp. Like-minded people, homemade mince pies on tap – it’s a greedy copywriter’s heaven.
By way of saying thank you (and hello to those I haven’t met yet) I’ve put together a list of my top five design and [...]
Why blog?
What’s the point in a blog?
It all depends on who you’re blogging for and what you’re blogging about.
If you’re blogging for a brand or company, then, ultimately, you want to create a positive buzz and see business grow as a result.
See this as a long term goal and concentrate first and foremost on making your [...]
Eastenders youth spin-off to be web-only
Yes, you read that right.
In Jan 2010, the BBC will launch E20, a spinoff from Eastenders for 17-22 year olds. Read the BBC’s preview here.
In terms of content convergence (breaking down the walls between TV, web, mobile etc) this a groundbreaking move even for non-Enders fans. Some would argue, it’s one only the BBC would [...]
A shake-up in digital marketing?
Maybe you felt it too.
We’re talking about the low rumble this week in the world of digital marketing. At first we thought it was furniture being rearranged, or maybe just empty stomachs in Casa Swamp.
But as we craned our heads to listen, we started to wonder if it was actually a mini-earthquake.
As it turned out, [...]
If you printed the Internet…
If you printed the internet, reading it would take 57,000 years, 24 hrs, 7 days a week, non-stop
Write or Die! The antidote to procrastination?
This really did make me laugh…is it a copywriter’s / content manager’s nightmare or a great idea?
Write or Die is a web application from Dr. Wicked, which encourages writing by punishing the tendency to avoid writing.
Start typing in the box. As long as you keep typing, you’re fine, but once you stop typing, you have a [...]
SEO Page Rank Sculpting: To follow or not to follow
There has been somewhat of a kerfuffle lately in regards to a widely used and quite effective SEO strategy called page rank sculpting.
What is Page Rank Sculpting?
Google assigns a page rank score to each page it has in its giant index. This score is on a sliding scale from 0 to 10. A high page [...]
Tagging on
Online searchers are now able to find and explore content in exciting ways thanks to handy navigation features such as tag clouds, which are emerging on websites.
So why has visible tagging become so important to web publishers?
Tagging content is a win-win situation, because it benefits both the publisher and the user. Why? Ultimately, the [...]
