I went to see the new Sherlock Holmes film over Christmas and, whilst reliving my boyhood memories, I was once again impressed with Sherlock’s extraordinary skills. He himself breaks these down into two categories: Observation and Reasoning. Whilst pondering these skills, I started to draw comparisons with marketing strategies and the strategists and agencies that [...]
Posts under ‘Digital Strategy’
Engaging with our digital colleagues in Westminster
A team of swampies have just returned from the Digital Engagement Conference in Westminster where we listened to a range of eminent speakers including Martha Lane-Fox (the Government’s Digital Inclusion Champion) and our own Paul Mallett. The conference focused on the issues facing the public sector when engaging with citizens and the digitally excluded and [...]
A shake-up in digital marketing?
Maybe you felt it too.
We’re talking about the low rumble this week in the world of digital marketing. At first we thought it was furniture being rearranged, or maybe just empty stomachs in Casa Swamp.
But as we craned our heads to listen, we started to wonder if it was actually a mini-earthquake.
As it turned out, [...]
Swamp’s Online Media work for YBS shortlisted for an NMA Effectiveness Award
A big cheer for Swamp’s online strategy and online media teams, who have been shortlisted for an NMA Effectiveness Award for their work for Yorkshire Building Society!
The awards are much coveted by the digital industry as they reward work that delivers the most impressive results and the best return on investment so, we’re chuffed to [...]
