Welcome to swampround, our regular new round-up of stuff that’s caught our collective eye in the wonderful world of the web recently (not as painful as it sounds).
We hope you enjoy our collection of cool, weird and interesting stories from the digital world. Feel free to comment or let us know if there’s something you [...]
Posts under ‘Online Media & Visibility’
Swampround
Buy Valium online from Easy Bus?!
With Christmas and 2009 now behind us and a new year (and decade) upon us, I thought I would do what many others do at this time of year and look at booking a holiday for 2010.
Having settled on my destination and the London airport I will fly from, I started looking at options for [...]
Is using a search term a good call to action?
While sitting in my car during my usual nightmare commute, I heard a radio advert about the danger of exposure to asbestos. This, you might think isn’t particularly interesting…and you’d be right! However what did catch my attention was the advert’s call to action. The advert finished with the line “for more information, search online [...]
Measuring Social Media
I have come across some great research recently that looks at the effect of social media on paid search campaigns and whilst we all flap about trying to measure social media, articles like this are great!
The statistics show a 50% click through rate increase in paid search when consumers were exposed to influenced social media [...]
The need for real time search
Google is a beast of a search engine. It holds billions of pages and searches them within half a second. For all this immense data it often falls behind on one aspect – what is happening right now?
Twitter is slowly taking some of Google’s thunder as a search engine in its own right. Why? It [...]
Happy 15th Birthday Banner Ads!
October 27 marks the 15th anniversary of the industry’s first banner ads, which appeared on Hotwired.com – the first commercial digital magazine on the web and the offshoot of Wired magazine.
The site launched on the first graphical web browser, Mosaic, shortly before Netscape’s browser (“Netscape? what’s that?” I hear the younger ones call…). Here is [...]
Emma Ashby joins swamp’s Online Media team
swamp’s award-winning Online Media team is continuing to grow and welcomes Emma Ashby (previously at Brilliant Media) as Online Media Manager.
You can see Emma’s introduction in The Drum:
Why blog?
What’s the point in a blog?
It all depends on who you’re blogging for and what you’re blogging about.
If you’re blogging for a brand or company, then, ultimately, you want to create a positive buzz and see business grow as a result.
See this as a long term goal and concentrate first and foremost on making your [...]
Social Media & Online PR: Am I ‘off the record’?
Social media is a hot topic at the moment, it’s used to launch products, raise brand awareness, drive traffic, generate leads and manage reputations but the golden question…
Is all Online PR good Online PR?
We’ve all heard this quip before and some will argue that it is, but I’ve been thinking about just how unforgiving the [...]
Click Through Rates & ROI: related or not?
There’s quite a lot of buzz in the industry at the moment about the obsession with the click through rate and maybe the death of it.
For many years, our industry has focussed on this metric as a measure of a campaign’s effectiveness. It’s such an easy metric to track! However, as we’ve always believed, it’s [...]
