October 27 marks the 15th anniversary of the industry’s first banner ads, which appeared on Hotwired.com – the first commercial digital magazine on the web and the offshoot of Wired magazine.
The site launched on the first graphical web browser, Mosaic, shortly before Netscape’s browser (“Netscape? what’s that?” I hear the younger ones call…). Here is [...]
Posts under ‘Online Display Advertising’
Happy 15th Birthday Banner Ads!
The best time to show online advertising?
Lightspeed Research and the Internet Advertising Bureau have published some of the findings from a handy study on what difference time of day makes when paying attention to online advertising.
The largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online ad after 6pm.
The likelihood [...]
