With Christmas and 2009 now behind us and a new year (and decade) upon us, I thought I would do what many others do at this time of year and look at booking a holiday for 2010.
Having settled on my destination and the London airport I will fly from, I started looking at options for [...]
Posts under ‘Search (Natural & PPC)’
Buy Valium online from Easy Bus?!
Is using a search term a good call to action?
While sitting in my car during my usual nightmare commute, I heard a radio advert about the danger of exposure to asbestos. This, you might think isn’t particularly interesting…and you’d be right! However what did catch my attention was the advert’s call to action. The advert finished with the line “for more information, search online [...]
The need for real time search
Google is a beast of a search engine. It holds billions of pages and searches them within half a second. For all this immense data it often falls behind on one aspect – what is happening right now?
Twitter is slowly taking some of Google’s thunder as a search engine in its own right. Why? It [...]
Google Testing New PPC Ads & Google Caffeine
New Google PPC ads being tested in the USA
It’s nothing new that Google tests new technologies and results pages on selected data centres before they release them in the general search results. You may even have seen some odd results in Google yourself or signed up to test new ‘Goog’ products in Google labs?
One of [...]
SEO Page Rank Sculpting: To follow or not to follow
There has been somewhat of a kerfuffle lately in regards to a widely used and quite effective SEO strategy called page rank sculpting.
What is Page Rank Sculpting?
Google assigns a page rank score to each page it has in its giant index. This score is on a sliding scale from 0 to 10. A high page [...]
What’s “bing” going on at Microsoft?
What is Bing?
First of all let me apologise for the lame title. Bing is actually the name of Microsoft’s new search engine replacing its predecessor which was ‘Live Search’. That’s right -Microsoft is still trying hard to recoup search engine share which is monopolised by Google. Many of us believe that Bing stands for ‘Bing [...]
Combating PPC Click Fraud
What is PPC Click Fraud?
A thorn in pay per click advertising is in its name; the advertiser is charged when a user clicks on one of their ads. PPC click fraud is the term used to describe clicks that aren’t genuine.
Businesses in an ultra competitive market are most at risk. What would stop your competitors [...]
The best time to show online advertising?
Lightspeed Research and the Internet Advertising Bureau have published some of the findings from a handy study on what difference time of day makes when paying attention to online advertising.
The largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online ad after 6pm.
The likelihood [...]
