Welcome to swampround, our regular new round-up of stuff that’s caught our collective eye in the wonderful world of the web recently (not as painful as it sounds).
We hope you enjoy our collection of cool, weird and interesting stories from the digital world. Feel free to comment or let us know if there’s something you [...]
Posts under ‘Social Media & Online PR’
Swampround
Measuring Social Media
I have come across some great research recently that looks at the effect of social media on paid search campaigns and whilst we all flap about trying to measure social media, articles like this are great!
The statistics show a 50% click through rate increase in paid search when consumers were exposed to influenced social media [...]
Why blog?
What’s the point in a blog?
It all depends on who you’re blogging for and what you’re blogging about.
If you’re blogging for a brand or company, then, ultimately, you want to create a positive buzz and see business grow as a result.
See this as a long term goal and concentrate first and foremost on making your [...]
Social Media & Online PR: Am I ‘off the record’?
Social media is a hot topic at the moment, it’s used to launch products, raise brand awareness, drive traffic, generate leads and manage reputations but the golden question…
Is all Online PR good Online PR?
We’ve all heard this quip before and some will argue that it is, but I’ve been thinking about just how unforgiving the [...]
How to Track Twitter Campaigns with Google Analytics
It seems like just about every business is jumping on the Twitter bandwagon. Whether this is right for your business or not; tracking the success of it is essential.
Google Analytics is one of the most widely used web tracking programs today and while it is not the main one we recommend at Swamp; it has [...]
Facebook Friend Requests & Associated Politics
Facebook again. This time, not about world domination, but about domination over my life.
First it was my close friends (fine, my selection)…
…then all the people from school who you didn’t stay in touch with (usually for a reason but hey let’s see what they’re up to!)
…then those that you meet after a brief encounter (where [...]
Facebook’s plan for Online Domination
Whilst I was melting in Turkey last week I read a good article in American Wired about the impeding showdown between Google and Facebook.
Facebook is apparently planning to pull the rug out from under Google’s feet. This is part of a long term strategy to change the way people use the internet and shut the [...]
Why on earth do people use Twitter?!
In digital agencies like Swamp, every day provides a new debate. Twitter crops up in conversation quite regulary and one of the most popular questions is:
“why do people use Twitter?”
Facebook Introduces The Fan Box to compete with MySpace
If you are wondering how Facebook plans to compete with MySpace as a platform for celebrities to connect with fans look no further than the just-launched Facebook Fan. It is a Facebook widget bands and celebrities like Lance Armstrong can place directly on their own Websites which show their Facebook status updates, how many fans [...]
UK Internet Users’ Online Activities & Social Media in 2008
eMarketer have a new report titled UK Social Media: Joining the Conversation
They estimate that 39% of UK Internet users (more than 15.4 million people) will use social networks at least once per month in 2009.
A handy detailed snapshot of UK Internet users’ online activities during the year is also given (includes search engines, visiting [...]
