Feb 24th, 2010
by Leah Kayles.
A recent article in The Independent highlights the success of FarmVille (which now has a ‘population’ of 80 million) as well as the fact that today’s average social gamer is a 43 year old woman; a very different demographic to that of ‘traditional’ video gaming.
Not having reached my forties yet, the first person that springs [...]
Feb 12th, 2010
by Sam Watson.
This year is the year of 3D. It’s all over the place: movies, sporting events, dedicated weeks on Channel 4. It’s even crept into pub banter and ‘water cooler’ chat. “Seen that Avatar? It’s incredible to watch, but the story is pants!”
It’s quite clear that the gimmick of 3D is much stronger than the messages [...]
Feb 4th, 2010
by James Wheatley.
Steve Jobs (apparently) doesn’t like Adobe. He called them lazy and says that Flash is buggy and causes systems to crash. Flash is notoriously slow on a Mac and in its 3 year existence the iPhone has never supported it, now it appears the iPad won’t support it either. Apple lovers better get ready to [...]
Jan 29th, 2010
by Karen Boswell.
Okay, so you’re probably wondering what on earth aliens find revolting about digital TV…?
Well, I was reading an article recently about SETI (the Search for Extra-Terrestrial Intelligence) and their ongoing conquest to prove that we are not alone. Fascinating in itself, but what really grabbed my attention is the fact that they blamed digital television [...]
Jan 18th, 2010
by Matt Redford.
Remember the days when you thought Internet Explorer was the only thing you could use to get on t’internet? Mozilla’s Firefox was the 1st browser to seriously challenge the monopoly. In more recent times a browser from Google (a monopoly in its own speciality – search) has launched another worthy browser – Chrome.
Enter Chrome
It was [...]
Nov 13th, 2009
by Andrew Brown.
There’s a scary similarity in the covers of the video games on my shelf at the moment.
This was echoed at Eurogamer last week where we were treated to previews of lots of new games, many of which bore an uncanny similarity; the lone male (10 points to Fallout3 for allowing you to be a woman [...]
Oct 22nd, 2009
by Alastair Bevan.
Yes, you read that right.
In Jan 2010, the BBC will launch E20, a spinoff from Eastenders for 17-22 year olds. Read the BBC’s preview here.
In terms of content convergence (breaking down the walls between TV, web, mobile etc) this a groundbreaking move even for non-Enders fans. Some would argue, it’s one only the BBC would [...]
Aug 10th, 2009
by Andrew Brown.
I just got Mario Galaxy on the Wii for my son’s 8th birthday.
Now I’ve had a bit of a wiierd relationship with this games console. In fact, I’ve had a bit of a weird relationships with consoles in general. I was brought up on the ZX81 and the Spectrum. It’s not like I didn’t play [...]
Jul 20th, 2009
by James Wheatley.
For their latest campaign, Toyota Prius have put 18 foot solar power flowers across major US cities. The flowers give free power and Wi-Fi for people to use.
I think this is a great idea, regardless of the hippy flowery dressing. Though perhaps more suitable to sunnier and drier climates then ours?
Jun 17th, 2009
by Luke Willetts.
Augmented Reality attempts to combine a live video feed with computer generated visuals. The commercial value of this technology has now been recognised with more advertisers using it to add interactivity to their campaigns. Below are a few good examples of how I think AR can be used:
Augmented Reality with an above-the-line campaign:
Augmented Reality as [...]
