Feb 24th, 2010
by Leah Kayles.
A recent article in The Independent highlights the success of FarmVille (which now has a ‘population’ of 80 million) as well as the fact that today’s average social gamer is a 43 year old woman; a very different demographic to that of ‘traditional’ video gaming.
Not having reached my forties yet, the first person that springs [...]
Nov 13th, 2009
by Andrew Brown.
There’s a scary similarity in the covers of the video games on my shelf at the moment.
This was echoed at Eurogamer last week where we were treated to previews of lots of new games, many of which bore an uncanny similarity; the lone male (10 points to Fallout3 for allowing you to be a woman [...]
Aug 10th, 2009
by Andrew Brown.
I just got Mario Galaxy on the Wii for my son’s 8th birthday.
Now I’ve had a bit of a wiierd relationship with this games console. In fact, I’ve had a bit of a weird relationships with consoles in general. I was brought up on the ZX81 and the Spectrum. It’s not like I didn’t play [...]
Jun 17th, 2009
by Luke Willetts.
Augmented Reality attempts to combine a live video feed with computer generated visuals. The commercial value of this technology has now been recognised with more advertisers using it to add interactivity to their campaigns. Below are a few good examples of how I think AR can be used:
Augmented Reality with an above-the-line campaign:
Augmented Reality as [...]
Jan 30th, 2009
by James Wheatley.
Of the three million 11-14 year-olds in Britain, 97% have a video games console at home, latest figures from BMRBs Youth TGI reveal. Of these kids, just under a quarter play games online via their games console. Those who have the latest generation of console, especially geared up for online play, are particularly likely to [...]
