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FMCG

Quorn IQ

The Brief

To create a viral campaign that targets Secondary Schools and informs teachers, pupils, school catering mangers and dinner ladies about the nutritional value of Quorn.

Quorn Food Quest

To engage with teenage school children on the subject of healthy eating is almost impossible or so the press would have us believe. You managed this with your brilliant Look Forward promotion. Not only did you exceed all our expectations against uptake and entry levels but you built an award winning campaign, I look forward to more of the same next year. Thank you.... Tony Davison, Commercial Manager Foodservice, Marlow Foods Ltd

The Objectives

  • Create an effective viral campaign that enhances the Quorn brand
  • Ensure that the design was eye-catching and innovative to engage users
  • Encourage revisits by devising a competitive gaming method
  • Educate and inform users about Quorn and its nutritional values

Our Solution

We created an online skill based memory game that allows users to take part in a fun and interactive memory test. We devised a scoring board feature for both users and schools to encourage competition and revisits. The design itself was clear, eye-catching, engaging and easy to use whilst raising awareness of the Quorn brand values with a fun and interactive design element.

The Results

The campaign is still ongoing and is a strong and effective way to push the Quorn brand into the forefront of audience minds.