Fashion
Republic
The Brief
Republic wanted to create a credible online presence that appealed to trade as well as new consumers. In order to reflect the stylish Republic brand the site had to be fun, funky and fast moving with a focus on easy navigation so users could have a unique shopping experience online.
The site is fun, informative and gets across our independent streetwise image, providing excellent support for the brands we stock. Suzanne Flanagan, Marketing Manager, Republic.
The Objectives
- Create a strong and stylish online presence
- Provide a brand experience that targeted consumers and trade
- Drive the revolutionary 'New Republic' campaign from in store to online
- Provide an easy-to-use site to enhance shopping experiences online
- Encourage revisits with a whole host of interactive games and downloads
- Encourage sign-up to the new Republic database by producing engaging email newsletters
Our Solution
Brahm Digital created a Flash-based site that incorporated the style and attitude of the Republic brand. The look had strong visual impact and we were able to cleverly follow through a revolutionary theme that led directly from the 'Victory to the New Republic' campaign that we had created for stores. This created a strong synergy from offline to online and further enhanced the 'New Republic' campaign.
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Swamp Facts
Every year we help to promote the UK's biggest selling Fashion Item (The England Football shirt)
Awards Spotlight
For our engaging viral marketing campaign for Quorn we won the Grocery, Advertising & marketing Industry Award.