I went to see the new Sherlock Holmes film over Christmas and, whilst reliving my boyhood memories, I was once again impressed with Sherlock’s extraordinary skills. He himself breaks these down into two categories: Observation and Reasoning. Whilst pondering these skills, I started to draw comparisons with marketing strategies and the strategists and agencies that [...]
Posts Tagged ‘paul mallett’
Happy Birthday Swamp (at Brahm)
Today is our birthday! In fact, we’re a little bit like the Queen, we get two birthdays.
Swamp started in April 2002 with the five founders Simon Wadsworth, Paul Mallett, Andrew Brown, Ally Manock (me!) & Christine Osborne. It was a fantastic time…lots of award winning, lots of great work and lots of fun!
Brahm bought Swamp [...]
Happy 15th Birthday Banner Ads!
October 27 marks the 15th anniversary of the industry’s first banner ads, which appeared on Hotwired.com – the first commercial digital magazine on the web and the offshoot of Wired magazine.
The site launched on the first graphical web browser, Mosaic, shortly before Netscape’s browser (“Netscape? what’s that?” I hear the younger ones call…). Here is [...]
Engaging with our digital colleagues in Westminster
A team of swampies have just returned from the Digital Engagement Conference in Westminster where we listened to a range of eminent speakers including Martha Lane-Fox (the Government’s Digital Inclusion Champion) and our own Paul Mallett. The conference focused on the issues facing the public sector when engaging with citizens and the digitally excluded and [...]
Swamp digital press & which UK city is the most creative?
Now we like to think of ourselves as modest folk here at swamp towers but every now and then we manage to persuade our team to open up and offer their opinions and words of wisdom to the wider world.
And, like buses, it seems everyone’s opinions all come at once! From Alex Heaton, one of [...]
Come and say “hello” at Leeds Business Week
Our very own Paul Mallett is speaking at this year’s Leeds Business Week on ‘Global Marketing in the Global Village’.
Paul’s session is part of the ‘new markets and new ways to market’ event on Monday 1st June at Leeds Business School which features some of the top marketing and creative agencies in the city. Speaking [...]
Paul Mallett on the importance of website basics
Our very own Paul Mallett talks about the importance of website basics in April’s Insider Magazine (p. 57):
“It’s only natural that customers want to do business with a website that conveys professionalism and look at content that is relevant to them,” says Paul Mallett, managing partner of Swamp, the digital sister agency of Brahm in [...]
Cyberpunk Reading List
Sci-Fi and in particular Cyberpunk has helped shape the world we’re living in now. The development of the internet, social networking and the future of cyberspace have been brought to life by visionaries who write about technology, science, culture and politics.
